Purrrfect match!

Sach ka Saamna expectedly has become the talk of the nation. I was catching the late night news and it has also caught the imagination of the Lok Sabha for expected reasons. Not wanting to get on the wrong foot, MPs crossing party lines have asked for a ban on the show!

But what caught my attention were the brands which are sponsoring the show. out of 4 brands, two have a 'sachai' element in their brand story. Medimix and Sprite.

But its sprite which comes close as a brand fit for the show. Their propostion of 'Seedhi baat. No bakwaas' gels perfectly with the format of the show where in the participant cannot bull shit his way to glory.

my gut is if the show gains popularity (which it will), you will find a lot of brands having 'in house' placements in the format. for e.g, sprite might be offered to a participant before he answers a tricky question.

for e.g, for every relationship question answered in the affirmative, you may see a fevicol slug saying yeh fevicol ka jod hai tutega nahi!

Match fixed in shows!