The Church association in Singapore had a problem on hand. People coming into church for the sunday mass was dwindling. Its seemed as if God had become passe therefore couldn't be seen as somebody who could 'solve' your everyday problems. The stress and toil of everyday life seems to have taken man away from God.
The brief therefore was to reach out to the masses in a witty and approachable manner. The result was an incredible campaign done by Ogilvy & Mather (who else) Singapore office. Since there are strict laws on religion advt in singapore, the campaign was banned within a week by the govt resulting in people wanting to know more about GOD!
The creative was kept very simple. No Visuals. Just typo on a black background. These were upon billboards, stations, buses, etc., in its original form.
I am listing down a few on which i could lay my hands on. Enjoy this once in a life time work.
And this is my favorite. And its true if you are a believer.
1. According to Hindusim, Kal yug will end and God will come down
2. Islam talks of 'qayamat' ka din
3. Christanity talks of Judgement day
man this is awesome !!!!! brilliant really !!!
ReplyDeletethanks for sharing this Amit !! :)
Enoyed reading this post, Mr. Amit Kumar. You seem to be a very knowledgeable person although you look very young in the photo. I really like your humor & style. Please keep writing and do keep changing your snap from time to time if possible:-)
ReplyDeletePS: I'm a student of advertising.
Dude, you have really got me with this post. Looks like the campaign was meant for people like me who get comfy in following their hearts and not its creator . . . Loved this particular post.
ReplyDelete