What a borrowed idea sirjee!

I had recently chanced upon an rendition of the Idea's 'walk the talk' campaign. The agency in question had done a 'successful' out of home execution of the likable walk the talk campaign.



It showed a couple actually walking the talk in execution in neon. Smart work but unfortunately borrowed work for me personally.

Hutch had done something similar years back when it was the title sponsor for the Delhi Marathon. It actually went a step further on executing the idea of 'delhi is getting ready for the marathon'. it actually installed a physical treadmill on a hoarding and got people jogging on the same between a time period every day!

terrific way of driving the point home. I am also remined of a brilliant direct marketing initiative that hit the bulls eye for the same campaign. In order to drive hot shots register for the event, Hutch sent across a Reebok shoe (minus the other pair) with a invite saying - if you like to complete the pair, register for the event!

What an idea sirjee!