It showed a couple actually walking the talk in execution in neon. Smart work but unfortunately borrowed work for me personally.
Hutch had done something similar years back when it was the title sponsor for the Delhi Marathon. It actually went a step further on executing the idea of 'delhi is getting ready for the marathon'. it actually installed a physical treadmill on a hoarding and got people jogging on the same between a time period every day!
terrific way of driving the point home. I am also remined of a brilliant direct marketing initiative that hit the bulls eye for the same campaign. In order to drive hot shots register for the event, Hutch sent across a Reebok shoe (minus the other pair) with a invite saying - if you like to complete the pair, register for the event!
terrific way of driving the point home. I am also remined of a brilliant direct marketing initiative that hit the bulls eye for the same campaign. In order to drive hot shots register for the event, Hutch sent across a Reebok shoe (minus the other pair) with a invite saying - if you like to complete the pair, register for the event!
What an idea sirjee!
hahaha.... nice one , by the way did i tell you about the "idea tune" being a copy of an old anil kapoor song (Tamil , i think), looks like they have a lot of borrowed ideas !!!!! Here's the link ,
ReplyDeletehttp://utube.smashits.com/video/wkg-JI82F-A/Pallavi-Anupallavi-Naguva-nayana-madhura-mauna.html
hey , its been a while i havent seen any posts from you. Now that u are back in good health :) weild the pen again !!!!
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